Discover the 5 best platforms for Livestreaming

Every time we enter our social networks it is more common to see one or another live broadcast. This whole phenomenon of livestreaming is taking over, one by one, all of our channels that we use to connect. But what is livestreaming? And why should we know about it.? You may be relating it to the world of video games, but in fact, it is not the only niche in which this trend is multiplying, it has even become a key tool if what you want is to make yourself known and generate closeness with your community. , so this is sure to interest you.

It is true that this modality is not so new. In fact, it dates back to 1995 where the players of Video games of that time who wanted to transmit their content in real time could do so, but 'subscribers' had to have software installed and download specific channels, making everything a little more cumbersome. A problem that we do not have today, since both the content creator and the subscriber are online and everything that is consumed is part of the great cloud and even better, it is accessible to everyone.

At the time, there were some so-called 'exclusive' applications and even where you had to pay a membership, but now, public access applications such as Instagram, TikTok and Facebook have managed to create the same interface and we can witness live broadcasts , whether from events, news, concerts or influencers such as Maria Pombo, or artists such as Ariana Grande.

What do you need to do Livestreaming?

A Livestreaming means in Spanish, live broadcast, and is content in video format, which is posted online and appears on computer and mobile screens in real time. For you to do this you can do it from your mobile phone or camera with good resolution, you create the content, but before that, you should have created a distribution network. Don't worry! For that, we will show you the applications that allow you to create these networks and be able to share all that content you want.

Applications that allow you to do Livestreaming

1. Snapchat

Loved by some and already forgotten by many. How did the dynamics work? Your content had a life of 24 hours which your contacts or followers could even take a screenshot. However, since it was only used to share faces with filters and drawings, it was in the 2016 Oscars broadcast that Snapchat anticipated the need to broadcast an event live and thousands, millions of people around the world were able to connect, displacing a little to the television networks that were broadcasting the event, once again, technology was creating accessibility.

2. Facebook Live

Free to access, Facebook Live is positioned as one of the best streaming platforms on the market and the most used. It allows you to share your content strategically so that you don't lose engagement with your community, for example, you can control who you would like to see your live broadcast. The Facebook robot is so impressive that it will also allow you to segment, that is, you will be able to choose who sees the content, in which parts of the world you want it to be broadcast, and choose the age range. What good is this? May your content meet the objective you have set.

Something also valuable is that apart from how you can make a list of the people you want to be included in the broadcast, you can also add a group of interests, making your live broadcast even more attractive.

3. YouTube

The king of videos, YouTube. How many of us have not spent hours consuming content that thousands of people upload daily, thinking that it would be a simple task to enter the world of Livestreaming. Just, they have a little restriction if you want to go live. For example, you must count 10.000 followers for the "Live" tab to be enabled. In addition, you must be a little careful with the material you use, as well as the content, since any word or content that is shared can lead to a sanction of your account.

4. Crackle

Did you run out of ideas to create content? This platform gives you the option to share live movies or videos that meet the interest of your audience. The quality may not be the best, but it allows engagement  to be generated while you create your next publication. It is ideal if you are starting out in the world of streaming, since the interaction with your audience will be minimal and you will also provide them with quality content.

5. Twitch

It is one of the main platforms and the most trending among content creators, especially because of the facilities it offers, such as real-time interaction with your followers, that is, as if they were in the same room. In addition, you do not need to create a user to be able to watch the streaming, and the best of all, which few people know, is that it is not only a platform for gamers, but also for chefs, artists, musicians, etc.

The videos remain posted on the platform for more than 14 days and if you are an affiliate, 60 days, where if someone wants to review your plays they can enter again. Additionally, if what you are considering is to grow in the digital world, it is one of the platforms with the highest number of subscribers. If you want to know more about this application you can read the article we dedicated a while ago to Twitch.

We hope you have enjoyed this post, and that it serves as a guide if what you are considering is creating content and going viral. Remember that now what is in greatest demand are the live ones, since the algorithms position them at the beginning of the feed  on social networks.

Frequently Asked Questions

1. What are the platforms to broadcast live?

We have mentioned only 5 of the most popular platforms where you can access content for free and be a content creator, but in fact there are a couple more, for example: Periscope, Dacast, UStream.

2. Which streaming platform can I start with if I have never done a 'live'?

Due to its ease of use and lack of registering a user as such to access the content, Twitch is recommended.

3. What is the difference between Twitch and Periscope?

Both are live streaming platforms, the only difference is that on Periscope something that is not planned is usually published. On the other hand, on Twitch, content is published with a defined interest and that has been previously planned as part of a digital marketing strategy.

4. Which platform can you make the most money with?

For now, Twitch is the leader in the sense that they pay you for each subscriber who goes to your channel, whether through donations or money. You must meet a series of requirements, including: Having published at least 8 hours of content spread over 7 days, at least 50 followers with 3 simultaneous viewers. Twitch, like TikTok, manages a cryptocurrency, in the case of Twitch they are the 'Bits'.