6 técnicas de éxito de la mano de Anna Wintour

6 Techniques of success from the hand of Anna Wintour

It is said behind the scenes of the most impressive fashion shows in the world, that perhaps a single gesture of his can boost or bury your career. Rumor or not, the truth is that a high level of influence must have the fashion mogul: Anna Wintour, who in this giant fashion industry is the one who has the last word.

Praised by many and criticized by many others, with more than 27 years of professional experience she has managed to leave her name and that of the American magazine 'Vogue' on high. If we had to define him in two words it would be: perfectionism and leadership, since thanks to this, around 47 million positions that the world fashion industry moves rest on his back, for his approval are from the most influential designers in the world, photographers, models and even political and entertainment figures.

But there is even something a little more particular about Anna Wintour, and despite her being criticized by tabloids and media outlets for her coldness and calculating mentality, over the years she has proven to be a woman who makes difficult, risky and controversial decisions, where breaking the rules has been the order of her day to day.

There are few interviews where he has revealed the secret of his professional success, but he always mentions something in particular; 'be who you are', and it may sound basic or very elementary which at first glance is no longer exactly a secret formula. But let's be honest, sometimes the simplest things are the hardest to put into practice.

In Hanukeii, we want to share with you some tips that the empress of fashion has implemented throughout her life to carve out a career of constant growth and perseverance, where it is shown that the fashion business is intimidating and which in turn is a fun path, full of creativity and leadership.

1. No room for mediocrity

Anna Wintour

She looks for art and originality in everything that surrounds her. A collection by a designer who is not innovative, who repeats the same thing, a creation without foundation or who imitates another designer's patterns, is in his head an "impossible". 'There is nothing more boring than those who opt for the role of followers', says Wintour, 'this is where the human being's ability to create dies'.

Those who have worked with her affirm that on certain occasions when something she considered 'mediocre' arrived at her office, there was no need to argue with the designer about the level of her collection, since she respects the level of the creative process that exists after this, however his silence is definitive and it is there where his team and the designers know that the collection will not be part of the next edition. How neither of some parade.

2. Boost to be boosted.

She is a faithful supporter of 'Tell me who you're with and I'll tell you who you are'. For Wintour, the human being's need to be sociable also places a great responsibility on him in terms of the selectivity that this implies. 'It is important to surround yourself with people who inspire you, who bring out your best version, and even surround yourself with people who encourage you, but not who hold you back'.

The best explanation of this is his anecdote with Marc Jacobs, who before meeting Anna Wintour saw his way to the top as a designer a bit more complicated.At that time, he and his partner did not have enough money to hold a show and that was when Wintour, who, upon learning about his work, already knew the great potential it had. In this way, he moved some pieces and convinced Trump to lend them the room at the Plaza Hotel, and from there the rest is history.

3. Use your weaknesses as a work tool

Anna Wintour

Although it may seem like a joke, this genius suffers from attention deficit disorder, she has suffered from it all her life, but she has not allowed it to interfere with her life, on the contrary, she has chosen to work on turning it into a tool for the benefit of she. She separates her personal life from work, which is why at work she avoids trivial conversations at all costs and avoids making eye contact, as these types of actions tend to distract her a lot. In fact, as a curious fact, it is part of her strategy to wear sunglasses. black sun all the time. In fact, opt for geometric oversized sunglasses like our Hyde Black or also buttlerfly style like our Lombard Black.

4. Be punctual

It's part of their routine, and it's one of the secrets that many successful businessmen have on their agenda: 'You've validated your time and that of those around you, so you'll feel that the day has been used in its entirety '. For example, a designer may have the best collection in the world, but if he arrives late making his viewers wait, it is because he has not planned and is improvising at the last minute, hence the importance of always paying attention to details.

In addition to this, her morning starts at 5 am, a tennis match is her first objective of the day, later she has her coffee for breakfast, shares with her pet and talks with her children, then she has her personal stylist session and at 8 am is at the Vogue offices. Staying up late is not allowed and at 6:00 p.m. he is out of the office, because he knows that staying overtime is indicative of low productivity. He even respects his 8-hour sleep regime, which is why seeing him staying up all night is not his thing, even if it is the Met Gala.

5. "Either you know fashion, or you don't"

Anna Wintour, Karl Lagerfeld

He is a true believer in the innate talent of people and the development of creative visions, he hates 'fast fashion', mass fashion without purpose. She supports the design and art processes that permeate the author's spirit, for her, that is where success lies. The funny thing is that this empress of the industry did not finish high school nor did she attend university.

Coming from a family of publishers, she had learned from his father that when someone is sure of what they want, usually people tend to react well. And it's advice she's followed her entire life. There is no room for doubt. Always trusting her instincts, her talent and her heart, her knowledge of fashion has been what has allowed her to make her own decisions without apologizing.

In 1982 Harper's Queen editor Grace Mirabella is said to have interviewed Anna Wintour for the position of fashion assistant. She was surprised because they had recommended this girl who was neither a journalist, nor an editor, nor did she have a university degree, but she had something that the other candidates did not: a different vision. Before the end of the interview, she was asked what her dream job was, to which she replied: 'hers'. Years later, Grace would leave the position to leave it in the hands of what would later be known as the 'midas of fashion'. A new chapter in the industry would have happened.

6. Create your personal brand

Anna Wintour Salma Hayek

Last but not least, Anna recommends creating your personal brand, she beyond her role in the industry as editor of Vogue, Harper's and art director of Condé Nast is 'Anna Wintour ', and everything that accompanies it is part of its signature. In some interviews Anna commented on the importance of finding your own voice and working as a team: 'without a team you are nothing, so the importance of empowering those who support your vision and investing in them, as in you is key otherwise mediocrity will always accompany you'.

Her chin-length bob cut and her black sunglasses are something that has always characterized her, her expressionless face in the shows, what will her eyes see? What will go through her mind while thousands of artists are waiting for her opinion? It is something that she will always take with her, the truth is that now they receive a call from Anna Wintour, they know that the effort has been recognized, with a critical eye, with taste and style.


1. What was Anna Wintour's first job?

A dropout from traditional education, she landed her first job at Harper's Queen, UK where she worked as a fashion assistant.

2.When was Vogue magazine created?

This magazine dates back to 1892, founded in the United States by Arthur Baldwin and later bought by Condé Nast.

3. Who is the creator of the MET gala?

The creator of this charity and fashion event is Anna Wintour. The MET gala is held every year where personalities from the fashion and entertainment industry attend wearing the best designs according to the theme of the year. The money raised is used to finance the Costume Institute of the Metropolitan Museum of New York.

Andrea Vélez Redactora de Contenidos