At Hanukeii we are inspired daily by lifestyles and fashion trends that are imposed in different communication channels. A few years ago, our access to the great influences of clothing and accessories brands went hand in hand with movies on the big screen or television shows. Now, and thanks to the great influx and proliferation of social networks, fashion influencers on social networks are one of the main references that are usually taken into account before taking the big step to create a collection.
This time, we decided to analyze the style and history of a Galician, who was the one that caught our attention. We are talking about Alexandra Pereira, or @LovelyPepa, as some often know her: A simple young woman passionate about fashion, who left behind the world of laws, decrees and economic balance sheets, to make way in what at the time seemed to be a completely unknown world, the bloggers.
Keep a fashion blog. Who would think it was a good idea? Well they say out there that if you don't try you will never know. The truth is that, what began as a small journal where I published a photograph with the old Instagram filters, those that take us back to 2010 where saturated green colors and bullets were the top of the moment , is today one of the most visited websites.
A publication in networks of this prescriber in fashion and style, is around 5.000 euros and fixed contracts with brands such as Hugo Boss, Dolce & Gabbana, Cartier among others, reach unimaginable sums. Millennial and with a blog that gets 2 annually.500.000 million monthly visits, Alexandra Pereira is established as one of the biggest fashion influencers in Europe, along with Chiara Ferragni and Aida Domenech (Dulceida).
he studied Law and Economics at the University of Vigo, Galicia. However, when it came to dressing, she liked to create her own style, she knew very well how she should combine for each occasion, always finding out about trends and even looks that she knew would have a certain impact. At that time, Instagram had just been born as an app for sharing photos with friends, and its reach as an advertising tool was unpredictable. But Alexandra, she was a visionary and she knew that if she linked her blog to Instagram, her friends could start visiting her page.
By 2013, her blog “Lovely Pepa” already reached a considerable average of monthly visits, where clothing and accessory brands sent her products as long as she promoted them, it was at that moment where Alexandra realized the importance that her image would now have and the responsibility that fell on her, when representing different brands. One of the most remarkable episodes was when she did the image for a shoe brand, who bet on her as an influencer whose content was simple, stylish and affordable. Such was the success that a month after starting the campaign, this company had already tripled its sales.
Fun fact, why Lovely Pepa? If you are an animal lover and have had a pet, you know that we choose their names because we look for the one that best represents and identifies them. Well, in the case of Alexandra, Lovely Pepa was the name of her pet, a French Bulldog, and I believe that, just like her dog, her personal brand radiated that same personal style and essence, a name she has kept for years and today is a clothing brand recognized by all.
And his style?
They say the best fragrances come in small packages. Although, something that made Alexandra complex for years was her height. In fact, in interviews the Influencer stated that she suffered several years of bullying by her classmates who made fun of her 1.60 meters high. Things got a little more complicated when, as the years passed, Alexandra realized that getting clothes for her size was going to be even more difficult.
It was there that, with a little more time to expand as a personal brand, she identified that she was not the only one, and that many girls must adapt to the size for tall people and then go to the dressmaker to adjust the garments. So he thought of creating a more inclusive clothing brand ideal for short people: Lovely Pepa Collection.
His style defines him as Street Style Chic. We have witnessed that Alexandra Pereira has not changed this since its inception and has always emphasized that you can look good using chic garments mixed with Low Cost to achieve a stunning look.
The forerunner of comfort chic:
The pandemic undoubtedly turned everything upside down, and even impacted the world of fashion. The routine stayed at home, and buying clothes to go out might not be on the itinerary. So, if going shopping was the day's outing, you would have to go out in style. It was then that the outfits and luxuries lowered their guard a bit and fashion turned, Confy Fashion.
Alexandra was one of the first influencers to dare to establish the baseball cap as an essential accessory for the daily routine, combined with jackets and boots. According to her, it would be necessary to break a little the established parameters that the caps are only for when the day is completely sunny, or you are on the beach. Alexandra shows it through her looks, where she mixes sportswear a bit, with a bag and a tracksuit and her cap, making her look comfortable, relaxed, and youthful.
In addition, another curious fact about the influencer and Youtuber is that she participated in a Millennial fashion show organized by Dolce & Gabanna, where she shared the catwalk with Sofie Richie, Presley Gerber and Kate Moss, a factor that was never imagined there in the 2009 when he made the first entries on his blog.
Sunglasses and your personality
Analyzing a bit of this influencer's networks, we discovered that of all the outfits she recommends, she never lets a key accessory go unnoticed… Yes! Your sunglasses. In a video posted on her social networks, the creator of Lovely Pepa shows us her closet: a dream walking closet for anyone, but even more special is her stand collection of glasses, where there are approximately more than 50 glasses. Crazy!.
For her it is key when choosing her glasses that they are simple and that they combine with absolutely everything she has in her closet. Well, maybe you have one or the other with a fun style, that is used for a particular reason, but in general they all have the same format: Black or tortoiseshell frame glasses, with enlarged XXL lenses, and cat-eye
Your favourites? Sunglasses with pink transparency and butterfly frame, like our Village Pink. For the designer, this type of unconventional sunglasses is used by those who are daring. But daring in the sense of always having curiosity on the surface, breaking stereotypes, discovering new horizons. This type of frame has allowed her to spend a relaxed day but not go unnoticed. In addition, it turns out to be a versatile type of glasses that can be combined with clothing tones from warm pastels to crimson red.
Another type of glasses that we discovered that the influencer loves are: the black cat-eye type, very similar to our Pacific Black. Without a doubt, Alexandra is very clear about the importance of wearing those 'Simple Basics'. We can see that these glasses accompany her almost to everything! And the sobriety, and elegant styling that they bring to her face is one of the main reasons why we believe the fashion prescriber noticed in these glasses.
Without a doubt, Alexandra has been the inspiration for many girls who want to have her style and simplicity as a reference. For us, its content fills us with ideas to discover the thousand combination styles of our sunglasses and caps. And also that his travel photographs and experiences show us a dream life. How did you like it?