The digital consumption of our days fills us with amazement, as well as sometimes, with uncertainty. All of us dedicate part of our time to the massive consumption of social networks, even one of the latest Deloitte surveys ensures that 1 in 3 people look at their mobile screen once every 7 minutes, that is, about 150 times a day. It's amazing.
And these are reasons enough for new applications and other digital products to appear in the game every day, replacing or complementing the existing ones. The curious thing about this whole story is that in a certain way, no matter how much we resist, we all want to be there, to be viral, to be seen and recognized.
Now, we like to ask ourselves about what it is about social networks that are so addictive? I wish we had the exact answer, however, it goes beyond modern design and portability.In fact, we would dare to think that it has to do with the universal language that they use and the speed with which the content is taught.
When we talk about universal language, we mean that it is simple and clear. They are made so that all kinds of people understand it, and when we say everyone we mean EVERYONE. Regardless of your language, country, age or profession. And in terms of speed, it is directly linked to the average attention rate of a person on the internet, that is, how long do you pay attention to what you see when you browse the web. Normally it ranges between 5 and 10 min. but that over the years and with the amount of visual information that surrounds us, we have reduced it to 8 seconds, on the internet. Crazy!
One of the social networks that knew how to combine both keys to online success very well was TikTok. And it is that at first it sounded like another platform for audiovisual content used by influencers... but now, it is the one who commands the stop in the domain of the vast majority of digital platforms that exist in the world.
The creator of TikTok: Zhang Yiming, had everything very clear since 2016. Who at that time, observing the behavior of people on YouTube and the stories of Instagram, discovered that people speed up or skip the videos, and in the end if, for example, your purpose was to sell online, this content was simply wasted. So what was the most sensible solution? Videos of less than a minute, songs with recurring and contagious rhythms, accelerated movements. And to this day, it has been a complete success.
The truth is, that today it is not only used by influencers or celebrities, in fact, clothing brands, movies, emerging musicians, even social causes see TikTok as their best ally to give themselves know.
And you, if you know that you have something to teach others and that people can learn from you, or even want to generate extra income through networks, TikTok can be a solution, which in the medium and long term you can enjoy its benefits. It is for this reason that at Hanukeii we have prepared this article with some tricks for you to overthrow the dreaded 'algorithm'… just kidding, but so that you more or less understand it and learn to live with it. In addition, they will be tips for you to appear in the feed of the millions of users that this platform has. Ready? Let's go for it.
Anyone can open a TikTok account.
Yes… if you have a smartphone, opening an account on TikTok is the order of the day. However, it's not as simple as posting and waiting for followers to rain down from the sky. There are actions that make the content you are sharing go viral.
Make it part of your routine.
Something that punishes the TikTok algorithm is the lack of perseverance of the user, as well as an observer or as a player, if you don't move in the water the algorithm will simply sink you. It is recommended that you upload content daily and also have the same narrative line, so the algorithm will work magic and help you position as soon as possible.
At the end it's all about trends.
Which word has not had more trend than the trend itself. Just like on Twitter or Instagram, every day or week, there will be a keyword that will be defining user behavior for at least an average of 72 hours.
TikTok knows this very well, and its success stories have been songs linked to a specific dance with repetitive movements, or movie audio applied to real life. In the end, the content that users create becomes funny or is aesthetically well formulated, which makes more people want to replicate it and the domino effect is undeniable.
If you are on TikTok, the "For you" section will show you a list of trends, you use the same format that others use, for example: the same music, movements and words and maybe tomorrow you will appear on the feed of “For you”.
To begin with, you should imitate a little what others are doing, but once you have achieved a certain audience, use the trends, but mark your personal style, that will help you level up within the platform.
Follow the leader.
By following big accounts, the trends will be on your table first thing in the day, see what song they use, how they interact with users, and maybe if you create interaction with any of them, you can do a collaboration in the future, this it would be a boost for your account.
Quality above all.
We live in a time where technology and aesthetics give us the feeling of consuming “quality”. We have become so demanding in this aspect that we can no longer support watching a video where the image quality is pixelated, or the audio is superimposed, or simply not heard. You can publish whatever, you know the colors for taste, but if there is no quality in them, the users will simply ignore you. So we always recommend videos in HD and vertically, with these two bases you're on your way.
If you're going to use music, be local.
Maybe Spotify's “Daily Mix” playlist isn't the best alternative if your goal is to go viral. It is advisable to use the music that the App itself is offering you, trust that because it is what people are asking for and also want to listen to. Perhaps it has happened to you that you have a certain song in your head humming it all day, if you go to TikTok in the "For You" section there will be a number of videos with that song and you will be able to know who it is from and be able to remove that doubt. Incredible isn't it?
Hashtags will never go out of style
Just as we have been using hashtags on other social networks for a few years now, TikTok has four hashtags that are essential:
#Foryou #Foryourpage #fyp #parati.
With these, together with your own personalized ones that are related to the content, you can achieve success, but don't worry about the amount of hashtags as that is also punished by the algorithm. EYE.
The schedules, punctuality or not.
The issue of schedules is not a certain science, but what is true is that you should publish as much as possible within the same time slot, for example: between 11 a.m.00 and 17.00h is the best time, but do not publish at specific hours such as: 12.00 pm, perhaps spend a few minutes, here punctuality is disadvantageous, since, like you, there are millions doing the same, and if you publish at the same time as another user with a little more presence, your content will be forgotten.
Interact, share and never forget that you are human.
Something that many content creators forget in their networks are their followers. In fact, they forget that it was they who positioned them, not the brands, those came later. For this reason, even if you do not have a very large number of followers, interact with them and be empathetic, that is appreciated and builds loyalty to your user.
Answer their questions about the products you use, the place where you are, and even return the greeting and you will see that over time those who were with you at the beginning, will continue to be when you dominate the millions of followers of the App.
Maybe it is not the magic formula to go viral on TikTok, but it is a point from which you can start exploring and exploiting your creativity so that other users know you. You can create that fashionable content that you always wanted in a very original way, as if you were telling your friends, that is the best key. Or even a makeup tutorial, why not, even if you can't fully explain the process in 15 seconds, you can show the final result and people who are interested can see your profile on your personal website or YouTube channel.
In short, they are resources that we have at hand and it would be good to know how to use them. We hope you liked this post as much as we did and that it is useful to you.