It has happened to you that every time you see a series or movie that is set in Hollywood or California, like CSI or 'Baywatch', there is a landscape that is already familiar to you because you have seen it more than once: A sea with strong waves, a marine lookout post, the United States flag, people running, skaters, a Ferris wheel in the distance, and facades of houses whose colors vary between turquoise, pink and white. Perhaps we are talking about the same spot that has been attractive to major film and entertainment productions, as well as artists and designers looking for a place that inspires them to create, as in the case of Hanukeii.
Without going any further, and as you can imagine, there is a place 30 minutes from downtown Los Angeles full of history, culture, entertainment, art and of course the beach, we are talking about Venice Beach.This place that was once inspired by Venice, Italy and today has become our inspiration for the creation of our collection of caps “Venice Turquoise”, but before We will extend to tell you about our caps - which are very cool by the way - we are going to tell you curious facts, places that you must see if you visit the capital of the bohemians of the United States.
When the beach and the city of Santa Monica have taken center stage, the Pacific coast of the United States is undoubtedly a place capable of hosting all kinds of tastes and cultures, from those who love luxuries, comfort, calm, even those who are more adventurous, with a bohemian soul, athletes and lovers of the waves. The fascination for this coast is so great that it has become the home of celebrities such as Julia Roberts, Nicolas Cage, Arnold Schwarzenegger and even the famous architect of the Guggenheim Museum in Bilbao, Frank Gehry.
But what is it about Venice Beach that makes it such an authentic and magical place? To do this we must go back to 1905, when Abbot Kinney, a somewhat visionary and ambitious architect, observed Venice in a port surrounded by swamps. He had just returned from his trip to Europe and fascinated by the canals and the curious fact that a city was built on the sea, he created in his head the design of what would be his next masterpiece. However, no matter how visionary he was, imposing a type of culture in another country was difficult at the time. Once accessibility to this area of the Californian coast improved thanks to the influx of the canals, construction began on an amusement park along the coast, turning the old swamp into an area with strong family appeal for the middle class. california high.
The story does not end there, despite trying to re-set Venice on the coast of Santa Monica, this enclave took its own style and direction. To this day, it retains only some of its original canals, surrounded by luxurious chalets and small rafts that are used by residents to move to the city center, or take a walk at sunset. The Little Venice that Abbot imagined at the time has taken a 360º turn and we are going to tell you about it, because if you go to the Californian coast, you MUST go to Venice Beach, considered the beach with the most atmosphere in the entire United States.
Although its attraction is not only the color of its waters, Venice Beach has something that enchants when you arrive. The first thing you will come across will be Abbot Kinney Boulevard, a passage with any number of haute couture shops, the attraction of this passage is as if you were traveling in a matter of seconds to New York. Or to exemplify it better, it is how if you are in the coastal environment of Los Angeles, cross the corner and find yourself on fifth avenue in New York, you can feel like you are walking through the center of Manhattan, but if you look more towards the horizon, the sunny beach of Southern California is greeting you. In summary, the bohemian atmosphere is reflected in one of the windows of these luxurious stores, taking on a hipster tone.
Now, if you head a little further towards the beach it will be very common to find bodybuilders, in fact, it is one of the attractions: its outdoor gym 'Muscle Beach', ideal for lovers of deadlifts and riding on the beach showing off his muscles and a perfect tan. Even, the locals say, this used to be one of the gyms that Arnold Shwarzenegger frequented in his Terminator days. But it is not only a small gym located on the sand and overlooking the beach, you can also enjoy it next to it; a basketball court, playgrounds and one of the most emblematic and historic skateparks of all time, which is what we are going to talk about.
Maybe some of you don't know it, but Skateboarding partly originated in California. If you are a bit geek of this sport and its history, surely you have seen the movie Lords of Dogtown, well, Venice Beach had a lot of influence in being one of the meeting points of those surfers who had run out of waves and began to experiment with skateboarding. In fact, you may be familiar with the name of Jesse Martinez, one of the keepers of Dogtown. Being one of the most influential figures in skateboarding, he had this initiative.
For him, spending his teenage years in Venice Beach in the 1980s was like winning the lottery at a very young age. The atmosphere that was lived there was unique and very fun. That is why he decided in 2009 to start the construction of the Venice Beach skatepark, which is now part of a great documentary called “Made in Venice”. This skatepark is listed as one of the most expensive in the world.
Now, End of the trail?, what is this about? Perhaps you have heard about Route 66, the one that crosses the United States from east to west, even clearer: it connects Chicago with the city of Los Angeles. Let us tell you that Venice Beach is the point where this route ends.
Why has this route been so important? After the great depression in 1928 and a strong wave of drought, the commercial industry in the United States was looking for a way out for its revival. Its Atlantic coast being the most affected both by the economic situation and by an increase in migratory flows that sought to cross the country in search of a "promised land".
Its extension is 3940 km, and along the route not many expedition members managed to reach their final destination, not because something tragic happened, but because they found a way to start their life at different points along the way. Thus giving way to the creation of hotels, shops, restaurants and gas stations. Points so picturesque that they make this path something emblematic.
Without a doubt, this route is magnificent, worthy of an adventure movie, as well as, for example, Thelma & Louise, two fugitives who delight us by crossing the country in stunning style and wearing some Sunglasses type cat eye like the Laguna Black, by Hanukeii.
So, if you're touring Venice Beach, you're going to see the announcement of the end of Route 66, and you'll know that it's a meeting point for travelers, adventurers, and, well, in these times, also the occasional influencer, who doesn't They are going to let this moment go by without photographing it, because without a doubt, it is a place with a lot of history.
If something that stands out in Venice Beach is turquoise, in fact, a large part of its facades have this color, it is as if whoever designed them had been inspired by the contrast that the reddish color of the sunset gives in front of the houses. Therefore, if you are an artist you will hallucinate with this place. If you decide to go a little further into the bohemian and cultural neighborhood, you will find countless shops, all very colorful. In them you will find second-hand stores, antique dealers, healthy food restaurants, urban artists, live performances. Every corner of this place will have something to tell you, we assure you that there will be no room for boredom, because as we said, it is considered one of the most lively beaches in the world.
Muralist Rip Cronk created for this Little Venice a wonderful mural inspired by the Adriatic and transported to the Pacific. You will come across Botticelli's 'The Birth of Venus', very modern, mounted on a pair of skateboards looking out over the crystal clear waters of Venice Beach. But how is this possible? Cronk knew that this would cause a stir, but this is an American city that has adopted a European air without forgetting the essentials of life when you appreciate art. In addition to how impressive it is to see this modern Venus, it is also the turquoise color of the mural, which, as we said, you remember in all the streets of the city.
For this reason, when we toured this place, we thought how wonderful it would be to have a cap that would radiate life itself, but also that it would inspire to create, to give life through art, that every time you see it you think that life it is simple, uncomplicated, that life is and by art. And that this color was the first thing you thought of, in Venice Beach, the city of culture, art and fun.
We hope you liked our brief summary of this magical corner of the Californian coast, and that the next time you think about delving into the madness that the city of Los Angeles can be, remember that this is 30 minutes away little escape for lovers of a #barefootlife.